Hi! I'm Sarah, the founder of Garde-Robe. I built this company to offer a more authentic online shopping experience; where you follow your friends...not influencers!
I found myself constantly asking my friends what they were buying, where their outfit was from, what mascara they recommended. I wish I could just follow their shopping the same way I follow them on Goodreads, Strava, Spotify!
Before starting Garde-Robe, I spent a decade working in fashion at Ralph Lauren, Prada, and CHANEL and I saw first-hand the power of word of mouth and authentic recommendations. I felt like everyone had been so focused on influencers, that the majority of consumers had been overlooked!
It's 2026, you shouldn't be keeping URLs in your notes app or screenshots all over your camera roll of what you want to buy...that's insanity! You should be able to see a full inventory of what you own in your closet and get recommendations based on what you actually need! And most importantly, you should also be able to use this digital closet to resell your clothes in one-click and monetize your wardrobe without having to do all this tedious resale work.
I set out to build a platform where you can share with friends without "creating content." Our mission at Garde-Robe is to make online shopping more authentic, fun, and interactive. Online shopping in 2026 shouldn't be as solitary as it is. We're on a mission to change that!
Our vision is to create a shopping hub for you and your friends where you can save everything you want to buy in one place, digitize your closet and see what you own, and resell your clothes effortlessly.
Our 5 Core Beliefs
1. Friends are the new influencers
2. The dominant e-commerce search engines will become people, not data, powered
3. A digital closet will enable people to shop their own closets; leading to fewer purchases and greater sustainability
4. An improved resale experience will lead consumers to become agnostic between buying new vs. secondhand
5. A digital closet, coupled with a frictionless resale experience, will empower everyone to monetize their closet and participate in the sharing economy
